:root{
  --bg:#000;
  --fg:#fff;
  --muted:#8c8c8c;
  --accent:#c4825a;
  --line:rgba(255,255,255,.09);
  --card:#1c1c1c;
  --gutter:clamp(16px,4vw,64px);
  --maxw:1320px;
  --font:'Figtree',system-ui,-apple-system,'Segoe UI',sans-serif;
}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--bg);color:var(--fg);font-family:var(--font);font-size:16px;line-height:1.5;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{display:block;max-width:100%;height:auto}
a{color:inherit;text-decoration:none}
h1,h2,h3,p{margin:0}

/* page frame with 4-col guide lines */
.page{position:relative;max-width:calc(var(--maxw) + 2*var(--gutter));margin:0 auto;padding:0 var(--gutter)}
.page::before{content:"";position:absolute;top:0;bottom:0;left:var(--gutter);right:var(--gutter);pointer-events:none;z-index:0;
  background:
    linear-gradient(var(--line),var(--line)) 0 0/1px 100% no-repeat,
    linear-gradient(var(--line),var(--line)) 25% 0/1px 100% no-repeat,
    linear-gradient(var(--line),var(--line)) 50% 0/1px 100% no-repeat,
    linear-gradient(var(--line),var(--line)) 75% 0/1px 100% no-repeat,
    linear-gradient(var(--line),var(--line)) 100% 0/1px 100% no-repeat}
.page>*{position:relative;z-index:1}

/* type */
.eyebrow{font-size:.8rem;letter-spacing:.02em;text-transform:uppercase;color:var(--accent);margin-bottom:.9rem}
.eyebrow.light{color:var(--fg)}
.h1{font-size:clamp(2.25rem,5.4vw,4.25rem);line-height:1.08;font-weight:400;letter-spacing:-.02em}
.h2{font-size:clamp(2rem,4.2vw,3.5rem);line-height:1.1;font-weight:400;letter-spacing:-.02em}
.lede{color:var(--muted);font-size:.95rem;line-height:1.6}

/* header */
.site-header{display:flex;align-items:center;justify-content:space-between;padding:20px 0 20px;position:relative;z-index:5}
.logo{display:block;width:40px;height:40px;color:#fff}
.logo svg{width:100%;height:100%;fill:currentColor}
.nav{display:flex;gap:2.4rem;font-size:.95rem}
.nav a{opacity:.8;transition:opacity .2s}
.nav a:hover,.nav a[aria-current="page"]{opacity:1}
.nav-toggle{display:none;background:none;border:0;color:#fff;font:inherit;cursor:pointer;padding:8px 0}

/* buttons */
.btn{display:inline-flex;align-items:center;gap:.7rem;height:48px;padding:0 1.35rem;border-radius:999px;font-size:.95rem;border:1px solid #fff;transition:transform .2s,background .2s,color .2s;cursor:pointer;font-family:inherit}
.btn .arrow{font-size:1.05rem;line-height:1}
.btn.solid{background:#fff;color:#000}
.btn.solid:hover{background:#e6e6e6}
.btn.ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.7)}
.btn.ghost:hover{background:#fff;color:#000}
.btn-row{display:flex;gap:.75rem;flex-wrap:wrap}

/* home hero */
.hero{padding:clamp(48px,9vw,120px) 0 clamp(28px,4vw,48px)}
.hero .h1{max-width:12.5em}
.hero .lede{max-width:25em;margin-top:1.25rem}
.hero-img{margin-top:clamp(8px,2vw,24px)}
.hero-img img{width:100%;aspect-ratio:2000/544;object-fit:cover}

/* intro */
.intro{max-width:620px;margin:0 auto;text-align:center;padding:clamp(64px,9vw,120px) 0 clamp(36px,5vw,64px)}
.intro .h2{margin-bottom:1.5rem;font-size:clamp(2rem,3.8vw,3rem)}
.intro p.lede{margin-bottom:1.1rem}
.intro .btn{margin-top:.8rem}
.portrait{position:relative;width:min(100%,664px);margin:0 auto}
.portrait img{width:100%;aspect-ratio:664/813;object-fit:cover}
.tag{position:absolute;padding:.9rem 1.1rem;background:rgba(0,0,0,.55);border:1px solid rgba(255,255,255,.08);backdrop-filter:blur(6px);color:var(--accent);text-transform:uppercase;font-size:clamp(.72rem,1.4vw,1rem);line-height:1.3}
.tag small{display:block;text-transform:none;font-size:.7em;color:#7a5640;margin-top:.2rem}
.tag.a{left:-12%;top:65%}
.tag.b{right:-18%;top:84%}

/* work list */
.work-head{display:grid;grid-template-columns:repeat(4,1fr);gap:0;padding:clamp(72px,10vw,140px) 0 clamp(32px,4vw,56px);align-items:end}
.work-head .left{grid-column:1/3}
.work-head .right{grid-column:3/5;display:flex;flex-direction:column;align-items:flex-end;gap:2rem;text-align:left}
.work-head .right .lede{max-width:20em;align-self:flex-end}
.work-list{border-top:1px solid var(--line)}
.work-row{display:grid;grid-template-columns:1fr 1fr;border-bottom:1px solid var(--line);min-height:260px}
.work-row .info{padding:1.6rem 1.6rem 1.4rem;display:flex;flex-direction:column;justify-content:space-between;gap:1.5rem;transition:background .3s}
.work-row:hover .info{background:#0d0d0d}
.work-row .num{font-size:.75rem;letter-spacing:.02em;text-transform:uppercase;color:var(--muted);margin-bottom:.9rem}
.work-row h3{font-size:1.15rem;font-weight:400;margin-bottom:.8rem}
.work-row p{color:var(--muted);font-size:.85rem;max-width:26em}
.work-row .meta{color:#666;font-size:.75rem;margin-top:.5rem}
.work-row .go{color:var(--muted);font-size:1rem}
.work-row .thumb{overflow:hidden}
.work-row .thumb img{width:100%;height:100%;object-fit:cover;transition:transform .6s}
.work-row:hover .thumb img{transform:scale(1.03)}

/* expertise */
.expertise{display:grid;grid-template-columns:repeat(4,1fr);padding:clamp(72px,10vw,140px) 0 0}
.expertise .left{grid-column:1/3;padding-bottom:3rem}
.expertise .left .lede{max-width:22em;margin-top:1.5rem}
.exp-list{grid-column:2/5;display:flex;flex-direction:column;margin-top:2rem}
.exp-row{display:grid;grid-template-columns:2fr 2fr;padding:1.6rem 1.5rem;border-bottom:1px solid transparent;transition:background .3s}
.exp-row h3{font-size:1.1rem;font-weight:400}
.exp-row p{color:var(--muted);font-size:.8rem;max-width:22em}
.exp-row:hover,.exp-row:first-child{background:#171717}

/* about */
.about{max-width:640px;margin:0 auto;text-align:center;padding:clamp(56px,9vw,128px) 0 clamp(36px,5vw,64px)}
.about .h1{font-size:clamp(2.4rem,5vw,3.5rem);margin-bottom:1.75rem}
.about p{color:var(--muted);font-size:.95rem;line-height:1.6}
.about p strong{display:block;color:#fff;font-weight:400;margin-top:1.4rem}
.about .btn{margin-top:2rem}
.tagline{font-style:italic;color:var(--accent);text-align:center;font-size:clamp(1.4rem,3.2vw,2.5rem);padding:clamp(40px,6vw,88px) 0 0;letter-spacing:-.01em}

/* case study */
.cs-head{display:grid;grid-template-columns:repeat(4,1fr);padding:clamp(48px,7vw,96px) 0 clamp(56px,9vw,128px)}
.cs-head .left{grid-column:1/4}
.cs-head .right{grid-column:4/5;display:flex;flex-direction:column;gap:1.5rem;align-items:flex-start;padding-top:.2rem}
.cs-info{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.cs-info>div{padding:1.6rem 1.4rem 3rem}
.cs-info h3{font-size:1.05rem;font-weight:400;margin-bottom:1rem}
.cs-info p{color:var(--muted);font-size:.8rem;line-height:1.6}
.cs-hero{margin-top:clamp(32px,5vw,64px)}
.cs-hero img{width:100%;aspect-ratio:2000/1265;object-fit:cover}
.cs-process-head{display:grid;grid-template-columns:repeat(4,1fr);padding:clamp(56px,8vw,112px) 0 clamp(24px,3vw,40px);align-items:end}
.cs-process-head .left{grid-column:1/3}
.cs-process-head .right{grid-column:4/5}
.step{background:var(--card);margin-bottom:1px;display:grid;grid-template-columns:repeat(4,1fr);padding:2.2rem 0 0;position:relative}
.step .n{grid-column:1;padding-left:1.8rem;font-size:.95rem}
.step h3{grid-column:2/4;font-size:clamp(1.25rem,2vw,1.65rem);font-weight:400;padding-left:1.6rem}
.step p{grid-column:4;font-size:.8rem;color:#d8d8d8;line-height:1.55;padding-right:1.2rem}
.step figure{grid-column:2/5;margin:2.6rem 0 0 1.6rem;max-width:620px;width:100%;overflow:hidden}
.step figure img{width:100%;aspect-ratio:1600/698;object-fit:cover;object-position:top}
.step .pad{grid-column:1/5;height:2.2rem}
.cs-next{display:flex;justify-content:space-between;gap:1rem;flex-wrap:wrap;padding:2.5rem 0 0;font-size:.95rem;color:var(--muted)}
.cs-next a:hover{color:#fff}

/* footer */
.site-footer{display:grid;grid-template-columns:repeat(4,1fr);padding:clamp(80px,12vw,168px) 0 clamp(40px,6vw,72px);align-items:end}
.site-footer .left{grid-column:1/3;display:flex;flex-direction:column;gap:clamp(48px,7vw,96px)}
.site-footer .eyebrow{color:#fff;margin:0 0 .6rem}
.site-footer .left .btn{align-self:flex-start}
.site-footer .socials{grid-column:4/5;display:flex;flex-direction:column;gap:1.3rem;align-self:end;margin-bottom:0}
.site-footer .socials h4{margin:0 0 1.4rem;font-weight:400;font-size:1.05rem}
.site-footer .socials a{color:var(--muted);text-decoration:underline;text-underline-offset:3px;font-size:.9rem;width:fit-content}
.site-footer .socials a:hover{color:#fff}

/* reveal */
.js .reveal{opacity:0;transform:translateY(18px);transition:opacity .7s ease,transform .7s ease}
.js .reveal.in{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){.js .reveal{opacity:1;transform:none;transition:none}}

/* tablet */
@media (max-width:1000px){
  .cs-head .left{grid-column:1/4}
  .cs-head .right{grid-column:1/5;margin-top:1.5rem}
  .cs-info{grid-template-columns:repeat(2,1fr)}
  .cs-info>div{border-bottom:1px solid var(--line)}
  .step{grid-template-columns:repeat(4,1fr)}
  .step p{grid-column:2/5;padding:.8rem 1.2rem 0 1.6rem}
  .step h3{grid-column:2/5}
  .tag.a{left:-4%}.tag.b{right:-4%}
}
/* mobile */
@media (max-width:720px){
  .nav-toggle{display:block}
  .nav{display:none;position:absolute;top:64px;right:0;left:0;flex-direction:column;gap:0;background:#000;border:1px solid var(--line);padding:.5rem 1rem;z-index:10}
  .nav.open{display:flex}
  .nav a{padding:.9rem 0;border-bottom:1px solid var(--line)}
  .nav a:last-child{border:0}
  .page::before{background:
    linear-gradient(var(--line),var(--line)) 0 0/1px 100% no-repeat,
    linear-gradient(var(--line),var(--line)) 50% 0/1px 100% no-repeat,
    linear-gradient(var(--line),var(--line)) 100% 0/1px 100% no-repeat}
  .work-head,.expertise,.cs-process-head,.site-footer{display:block}
  .work-head .right{align-items:flex-start;margin-top:1.5rem}
  .work-head .right .lede{align-self:flex-start}
  .work-row{grid-template-columns:1fr}
  .work-row .thumb{order:-1;aspect-ratio:2/1}
  .exp-list{margin-top:0}
  .exp-row{grid-template-columns:1fr;gap:.6rem;padding:1.3rem 0}
  .exp-row:first-child{background:none}
  .tag{position:static;display:inline-block;margin:.5rem .5rem 0 0}
  .tag.a,.tag.b{left:auto;right:auto}
  .portrait{display:block}
  .cs-process-head .right{margin-top:1rem}
  .cs-info{grid-template-columns:1fr}
  .cs-info>div{padding:1.4rem 0 1.6rem}
  .step{display:block;padding:1.6rem 1.2rem 0}
  .step .n{display:block;padding:0;margin-bottom:.6rem;color:var(--muted)}
  .step h3,.step p{padding:0}
  .step p{margin-top:.7rem}
  .step figure{margin:1.6rem 0 0;max-width:none}
  .step .pad{height:1.6rem}
  .site-footer .socials{margin-top:3rem}
  .site-footer .left{gap:2.5rem}
}

/* ---------- Lenis ---------- */
html.lenis,html.lenis body{height:auto}
.lenis.lenis-smooth{scroll-behavior:auto!important}
.lenis.lenis-stopped{overflow:hidden}
.gsap .reveal{transition:none}

/* ---------- hover effects ---------- */
/* buttons: colour sweep + arrow nudge */
.btn{position:relative;overflow:hidden;isolation:isolate}
.btn::before{content:"";position:absolute;inset:0;z-index:-1;transform:translateY(101%);border-radius:inherit;transition:transform .5s cubic-bezier(.2,.8,.2,1)}
.btn.solid::before{background:var(--accent)}
.btn.ghost::before{background:#fff}
.btn:hover::before,.btn:focus-visible::before{transform:none}
.btn.solid:hover{background:#fff}
.btn.ghost:hover{background:transparent;color:#000}
.btn .arrow{display:inline-block;transition:transform .4s cubic-bezier(.2,.8,.2,1)}
.btn:hover .arrow{transform:translate(4px,-4px) rotate(8deg)}
.btn:active{transform:scale(.97)}

/* nav underline */
.nav a{position:relative}
.nav a::after{content:"";position:absolute;left:0;right:0;bottom:-4px;height:1px;background:currentColor;transform:scaleX(0);transform-origin:right;transition:transform .4s cubic-bezier(.2,.8,.2,1)}
.nav a:hover::after,.nav a[aria-current="page"]::after{transform:scaleX(1);transform-origin:left}

/* logo squares shuffle */
.logo rect{transform-box:fill-box;transform-origin:center;transition:transform .5s cubic-bezier(.3,1.4,.5,1)}
.logo:hover rect:nth-child(1){transform:translate(3px,3px) rotate(8deg)}
.logo:hover rect:nth-child(2){transform:translate(-3px,3px) rotate(-12deg)}
.logo:hover rect:nth-child(3){transform:translate(3px,-3px) rotate(-12deg)}
.logo:hover rect:nth-child(4){transform:translate(-3px,-3px) rotate(8deg)}

/* work rows */
.work-row .thumb{position:relative}
.work-row .thumb img{scale:1.16;transition:scale .9s cubic-bezier(.2,.8,.2,1),filter .5s;filter:saturate(.85) brightness(.85)}
.work-row:hover .thumb img{scale:1.22;transform:none;filter:none}
.work-row .info{position:relative;overflow:hidden}
.work-row .info::before{content:"";position:absolute;left:0;top:0;bottom:0;width:2px;background:var(--accent);transform:scaleY(0);transform-origin:top;transition:transform .5s cubic-bezier(.2,.8,.2,1)}
.work-row:hover .info::before{transform:scaleY(1)}
.work-row h3,.work-row .num{transition:transform .5s cubic-bezier(.2,.8,.2,1),color .3s}
.work-row:hover h3{transform:translateX(10px)}
.work-row:hover .num{color:var(--accent);transform:translateX(10px)}
.work-row .go{display:inline-block;transition:transform .5s cubic-bezier(.2,.8,.2,1),color .3s;font-size:1.4rem}
.work-row:hover .go{transform:translate(8px,-8px);color:#fff}

/* expertise rows: sliding fill */
.exp-row{position:relative;overflow:hidden;isolation:isolate;border-bottom:1px solid var(--line)}
.exp-row::before{content:"";position:absolute;inset:0;background:#171717;z-index:-1;transform:translateX(-101%);transition:transform .55s cubic-bezier(.2,.8,.2,1)}
.exp-row:hover::before{transform:none}
.exp-row:hover,.exp-row:first-child{background:none}
.exp-row:first-child::before{transform:none}
.exp-list:hover .exp-row:first-child:not(:hover)::before{transform:translateX(-101%)}
.exp-row h3{transition:transform .5s cubic-bezier(.2,.8,.2,1),color .3s}
.exp-row:hover h3{transform:translateX(10px);color:var(--accent)}

/* socials */
.site-footer .socials a{position:relative;text-decoration:none;transition:color .3s,transform .4s cubic-bezier(.2,.8,.2,1)}
.site-footer .socials a::after{content:"";position:absolute;left:0;right:0;bottom:-2px;height:1px;background:currentColor;transform-origin:right;transition:transform .45s cubic-bezier(.2,.8,.2,1)}
.site-footer .socials a:hover{transform:translateX(6px)}
.site-footer .socials a:hover::after{transform:scaleX(0)}

/* case study */
.step{transition:background .4s}
.step:hover{background:#232323}
.step figure img{scale:1;transition:scale .8s cubic-bezier(.2,.8,.2,1)}
.step:hover figure img{scale:1.05}
.cs-info>div{transition:background .4s}
.cs-info>div:hover{background:#0c0c0c}
.cs-info>div h3{transition:color .3s}
.cs-info>div:hover h3{color:var(--accent)}
.cs-next a{position:relative;transition:color .3s}
.cs-next a::after{content:"";position:absolute;left:0;right:0;bottom:-3px;height:1px;background:currentColor;transform:scaleX(0);transform-origin:right;transition:transform .4s cubic-bezier(.2,.8,.2,1)}
.cs-next a:hover::after{transform:scaleX(1);transform-origin:left}

/* floating tags */
@keyframes bob{0%,100%{translate:0 0}50%{translate:0 -8px}}
.tag{animation:bob 5s ease-in-out infinite;transition:background .3s,border-color .3s}
.tag.b{animation-delay:-2.2s}
.tag:hover{background:rgba(196,130,90,.15);border-color:var(--accent)}

/* hero / portrait / media */
.hero-img,.cs-hero{overflow:hidden}
.hero-img img,.cs-hero img{scale:1.16;transition:scale 1.2s cubic-bezier(.2,.8,.2,1)}
.hero-img:hover img,.cs-hero:hover img{scale:1.2}
.portrait img{filter:saturate(.9);transition:filter .6s}
.portrait:hover img{filter:saturate(1.1) brightness(1.08)}

/* word-split headline */
.w{display:inline-block;overflow:hidden;vertical-align:top;padding-bottom:.12em;margin-bottom:-.12em}
.w>span{display:inline-block;will-change:transform}

/* cursor follower */
.cursor{position:fixed;left:0;top:0;width:88px;height:88px;margin:-44px 0 0 -44px;border-radius:50%;background:#fff;color:#000;display:none;align-items:center;justify-content:center;font-size:.85rem;pointer-events:none;z-index:50;transform:scale(0);opacity:0}
@media (hover:hover) and (pointer:fine){.cursor{display:flex}}
@media (prefers-reduced-motion:reduce){.tag{animation:none}.hero-img img,.cs-hero img,.work-row .thumb img{scale:1;transition:none}}